Digital transformation is the process of using digital technologies to create new processes or change existing ones in order to improve your business and its operations.
There are many questions about what digital transformation is. One of the main misconceptions is that digital transformation means digitizing your entire business and destroying physical copies. But that is not true.
Digital transformation is the process of using digital technologies to create new processes or change existing ones. The aim is to reach the ultimate goal of improving your business and operations for you and your customers while meeting market requirements. Digital transformation matters for every company, whatever its size. According to Forbes, at the end of 2019 "70% of companies either have a digital transformation strategy in place or are working on one"*.
As we move further into the digital age, there are many reasons why digital transformation is essential to your business's success. Technology has changed the way companies succeed, and this is fundamentally about how they combine technology with strategy. As you develop your strategy, you also need to increase the pace at which your business operates.
As technology keeps advancing every year, the DMI found that "27% of senior executives now see digital transformation as a 'matter of survival'"**. To keep up with changes in technology, businesses need to increase their operating pace. This means the need for digital transformation is becoming even more important for business success.
Why is digital transformation important?
There are many reasons why we now see businesses going through digital transformation more often. Often, businesses do not transform by choice; they are forced to change because they cannot evolve and keep up with the progress of society and technology. Digital technologies are changing the way businesses work, and this field is accelerating faster than businesses can keep up. Companies now set aside large sums from their budgets to start this process.
Even if you think your company does not need this change, there are many reasons to consider it. The main reason is that your competitors are doing it and customers are counting on it.
What to keep in mind during transformation
When going through digital transformation, your main focus should be: what does your business want to achieve for its customers? From there, you should clearly state your desired outcomes and make a plan for starting the process of digitally transforming your business. For large companies, given the scale of the processes to be digitized, this is a longer process and can consume a large amount of resources.
Digital transformation processes include:
• Customer experience
• Workforce enablement
• Operational agility
Digital transformation will be different for every company, depending on what it does and what it aims to achieve. For example, if you are a company that sells products, digital transformation might mean bringing new products to market; if you are a corporate, service-based business, it might mean streamlining internal processes and saving your employees time.
For your company to succeed in digital transformation, you must have complete knowledge of your company: all business operations, all of your employees' daily tasks and the processes used to complete them. This lets you streamline the right areas and see where digitalization will contribute in each part of your business. You should also make sure the technology you implement is user-friendly, because this protects business processes and lets your employees easily follow the process and the changes.
If you have questions about digital transformation or how it can contribute to your business, or if you need help, you can contact us directly and we will be glad to help.
Sources
https://dergipark.org.tr/tr/pub/nisantasisbd/article/1459265
https://dergipark.org.tr/tr/pub/beyder/article/1163107
https://www.microsoft.com/insidetrack/blog/digitally-transforming-microsoft-our-it-journey/
https://digitalmarketinginstitute.com/en-gb/blog/the-what-why-and-how-of-digital-transformation
https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#3fe93bd03bf3
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